Instagram is becoming a more flexible and user-friendly platform with two major new developments. The company is actively testing Picture-in-Picture (PiP) for Reels and has just launched a dedicated app for the iPad, addressing two of the community’s biggest requests.
The PiP functionality, once launched, will allow you to continue watching Reels in a small, floating window while you use other apps. This is ideal for viewers who want to multitask without having to pause their video content. A small group of users is currently trialing the feature, and a wider rollout may follow if the test is successful.
For creators, this means their audience can stay engaged for longer, potentially leading to a significant increase in watch time and completion rates for their Reels. As with most new features, Instagram will provide a simple way for users to disable PiP through the video’s option menu if they don’t want to use it.
The other major news is the arrival of the native iPad app. This is a huge improvement for tablet users, who can now enjoy an interface designed specifically for their device’s larger screen. The new app promises a more immersive and seamless experience for all forms of content on the platform.